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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Goal Setting Training

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Goal Setting Training can help you reach your goals with less effort and frustration. The sooner you understand your own learning processes the more effectively you can use goal setting training. Different people learn at different paces. When a new employee is sent into the workplace not being properly trained or uncertain of some of her skills, this can result in errors that hinder productivity in the workplace.

Goal Setting Training can also be helpful for managers who have new employees joining their organization. Often managers lack the expertise to effectively train their new employees. It is especially frustrating if your employee already knows several of the regular job tasks. By breaking down these common tasks into a series of short-term goals, a manager can train an employee how to complete these tasks more efficiently. This will make the employee more valuable to your business and lessen the number of mistakes he or she makes on the job. Goal Setting Training can also be helpful when new managers are put into a position of authority within an organization.

Often employees are placed in a role they are not qualified for. A salesperson may be put in charge of training new sales staff. If the training does not go well, the salesperson may be disgruntled and unhappy with the company. If employees feel as though they are not being trained properly, they are likely to look for a way out. Goal Setting Training can help prevent this by showing employees how to set goals and then how to achieve them.

One of the reasons goal setting training is so important for many businesses is that a lot of business decisions are made by employees without the input of upper management. This means that employees often make poor decisions that do not benefit the business. If you want your employees to make good business decisions, you must make sure they know what these decisions are. Proper goal setting training can give your employees this knowledge.

Goals must be defined. Without these goals, there is no direction for your company. The best way to do this is through processes. Processes should include planning, organizing, assessing and finally controlling. There is no room for error in processes and they ensure that everything runs smoothly. Without these processes, employees may feel like they are working for free.

Having employees learn goal setting techniques is important. It is important that they understand why a goal is important and how to reach it. Having employees learn these techniques in goal setting training will help to ensure that they truly understand these techniques. When employees know why a goal is important, they are likely to work harder for it and reach it. Knowing why a goal is necessary also helps them see how important it is in the larger scheme of things.

If you want your employees to be goal oriented, you need to let them know. If you don't set goals for your company, your employees will fill in the blank. That is what happens when you don't communicate goals with your employees. Having communication lets your employees know what is going on within your company. It also lets them know what is happening out of the company. Many managers have no idea how to accomplish goals within their company so they are not even sure how to accomplish goals outside of their company.

A good manager understands how to accomplish a goal and has goals that are attainable. The goal setting training should consist of an understanding of goal setting and what is involved in achieving goals. You don't just tell someone what to do and expect success. You have to put some time and effort into making it happen. Goal setting training can make a big difference in a business.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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